Forward by

Dr. Alfred L. Heller DDS, MS - Director, M.I.I.

A man that has been at both ends of the dental marketing spectrum writes The Real Stuff of Success. He managed a low fee dental clinic making quality dentures and he managed a high fee dental practice that treated the whole patient with few appointments. Both services are needed in serving the dental community..but..if you are a young dentist getting your practice started this would be an excellent book to help you decide which type of dentistry you wish to pursue. If you are a mid-age dentist looking to change the way you

practice…then this book will show you how to take your practice and produce the type of dentistry that best suits you. Dr. Bill points out that partners who are quality thinking and really want to serve people are essential to the “Real Stuff.” God has driven Bill and his partners to be held accountable to themselves as well as Biblical principals that always produce “The Real Stuff of Success.” Read this book and grow as a member of the dental profession.

Dr. Alfred L. Heller, DDS MS

Director, Midwest Implant Institute

Author, Teacher of 28 years, Father, Grandfather, Husband of 50 years